Mixing Cultures Makes Everyone Nicer

A Belgian magazine, HUMO, is presenting this controversial campaign.

It’s a “culture mash-up” aimed at delivering the message that culture mixing makes everyone nicer. As you can see, these two famous enemies look much nicer, even if it’s quite freaky!

Belgian agency Mortierbrigage created the campaign.

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Client: Humo
Agency: mortierbrigade ( Belgium)
Head of Quarters: Veerle Devos
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Copy: Joost Berends
Art Director: Dieter Vanhoof
Strategy: Tom Himpe
Illustration: Victor Sanchez
Producer: Thierry Lambot (Print Producer)
Photographer: Frieke Janssens
Retouching: Idéal23
Media: Posters, radio

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